Real Estate

The Internet helped many real estate agents change the way they market their services. Now the same agents are changing the way they approach other aspects of the business – in particular, the process of capturing, filtering, and contacting leads. Web marketing helps attract more leads, but it’s becoming clear that agents might not be the right people to deal with them anymore. As the job shifts elsewhere, the role of agents is being redefined.

Many real estate agents likely saw the change coming thanks to the difference between web leads and non-web leads. It can generally be boiled down to a difference in commitment: non-web leads are often solid referrals from other professionals who already know the client, while web leads can represent anyone with ten seconds to fill out an online form. Many Realtors with an online home search require people to fill out a contact form in order to view full details on a particular listing, and this tactic has had positive and negative results – mostly negative. People will readily supply their email address in order to view listing pictures, but that doesn’t mean they want to buy a home – in many cases, they’re simply spam-bots posting fake email addresses. These leads are less than ideal, but Realtors can’t afford to disregard them entirely – that’s why their role is being re-defined.

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If Realtors are to keep their new web marketing model, they must also find a new lead management process. As it turns out, they might not have to look far; brokers might be in the best position to deal with agents’ web leads. With their broader range of professional contacts, and generally superior office technology, brokers can filter more emails and follow up on more leads that look like they might go somewhere. The shift is also natural because most brokers function mainly to provide support to Realtors where necessary, and don’t have a high web presence themselves.

An agent-broker partnership would bring real estate in line with other industries where leads and sales are handled by separate bodies. In the mortgage industry, for example, more than 70 per cent of leads are filtered and supplied by real estate agents. The model proposed here works slightly differently because here Realtors supply the leads, but brokers filter them.

A smoother lead management process would also enable Realtors to focus on sales and client service, the two most basic aspects of their profession.

Looking for a new rental property can be a daunting task; chances are good that if you are searching for a property online you may be looking to move to a new area of the country for work or family reasons. Even if you are not moving to a new area but are looking to move to another property in the same region it can still be a big task.

What methods are there to help with the search?

There are still the more traditional methods open to rental house hunters which will include the local papers (if you are in the area to receive one) or visiting the letting agents offices directly. These are still valuable methods but can be time consuming or impossible depending on your situation. To visit the local letting agents may take a whole day or even worse a whole weekend, depending on where you are living and where you are moving too, plus there are no guarantees that you will find what you are looking for. If you set out a weekend to look for a property it could be likely that a knee jerk reaction could happen if you become desperate to find a property during the time you are there.

One of the most important things to remember is that you need to take your time, don’t leave your hunt to the last minute, this could result in you having to accept a property that is not ideal for your requirements. It is important to remember the more time you leave for your search the more selective you can be when choosing your rental property.

How do the Property Portals/Directories Help Me

In days gone by the portal sites and directory sites that advertised property were often found to be frustrating to use, you may have found the house or flat that you would like to take a look at, make contact with the agents only for them to announce that the property had already gone and the site was out dated. The portals have now become much more sophisticated and are as up to date as the agents own websites. Taking feeds automatically from the agents own databases on a daily basis often the property found is current, OK, so you may be unlucky and have selected a property that had already gone that day, however more often than not this wont be the case.

The Available Information

The information on these sites is good and provide full property details, location maps, landlord requirements (ie/ no smoking, dss, pets) and even have the facility to download the property details so you can review your top selections in your own time offline. The rental market has always been a step behind the sales market when it comes to particulars and advertising documents, this now is not the case and you will find that rental property online is documented as well as sales. The good sites will also provide agent profile pages which outline their services and also give you a link through to their company website so you can check for further information.

Are Rentals Still Second Behind Sales

A lot of sites are focused on sales and estate agents and have the rentals as a side issue. The rentals market is an entirely different market and is aimed towards a different sector of people, it is important that the marketing online and offline is aimed towards the correct demographic group. There are specialist sites which are aimed purely towards the rental market of which it would make sense to use these services first. As always there are some better sites to use than others and it makes sense to research each one and check as many properties as you can (online) first.

Reviewing the Information be Prepared

As stated in the earlier part of this article remember to take your time in searching for property, decide on what is important for you. Don’t go into this blind; be prepared as you would if you were buying a house, a bad decision at the beginning of the process could mean you spend 6 months (usual minimum tenancy agreement length) in a house/flat or an area that you would rather not be in.

Rentright is a dedicated rental property portal site and there are a number of different articles which can assist you in making the right decision about your next rental property, along with a whole host of other interesting information.